3,6-Bis(styryl)pyridazines 1a–f with 2–6 alkoxy groups show on irradiation in solution a stereoisomerization which leads to a photostationary state of (E,E)- and (E,Z)-isomer. Sensitizing and quenching experiments reveal that the (E,E)→(E,Z) route is a pure triplet process, whereas the (E,Z)→(E,E) route can have a minor singlet by-reaction.