and N-methyl-N-benzylbenzamides on the regioselectivity of palladium-catalyzed direct arylations was studied. With these (poly)fluoro-substituted tertiary benzamides, the arylations proceed very regioselectively at the C–H bond flanked by two fluoro substituents using 2.5 mol% of air-stable palladium catalysts and PivOK/N,N-dimethylacetamide (DMA) as the reaction conditions. For these reactions, a variety