Pyrrole‐based zwitterionic π‐electronic systems including a phenylcarboxylate (benzoate) anionic site and an N‐methyl pyridinium cation unit were synthesized. Spectroscopic and theoretical examinations revealed the intermolecular hydrogen‐bonding interactions of the pyrrole NH group and the 3‐pyridinium and 3‐benzoate ortho‐CH moieties of zwitterions with a carboxylate anion to form self‐assembled dimers