New Syntheses of Alkylaryl and Diaryl Disubstituted Phenols and Ethyl Salicylates The sodium acetate- or triethylamine-catalyzed reaction of the chalcones and chalcone analogues 1a-n with 1-(2-oxopropyl)pyridinium chloride (2) or 1-(3-ethoxycarbonyl-2-oxopropyl)pyridinium bromide (3) gives the 3,5-disubstituted phenols (6a-g) or the 4,6-disubstituted ethyl 2-hydroxybenzoates (7a-1) in yields from 25 to 83α. Both reactions fail for chalcones with one o-substituted aryl substituent or for p,p′-dinitro-substituted diarylchalcones.