A new convenient stereoselective pathway to alkoxy-β-(trifluoromethyl)styrenes is described. Reactions of β-chloro- and β-bromo-β-(trifluoromethyl)styrenes with sodium methoxide and potassium tert-butoxide led to methoxy- and tert-butoxy-β-(trifluoromethyl)styrenes in good to excellent yields. Bromination of tert-butoxy-β-(trifluoromethyl)styrenes proceeded with formation of aryl(bromo)methyl trifluoromethyl