An ink jet ink includes at least a coloring material. The coloring material is composed of at least one selected from the group consisting of C.I. Direct Violet 107, C.I. Acid Red 14, C.I. Acid Red 52, C.I. Acid Red 87 and C.I. Reactive Red 180, and a compound represented by the following general formula or a salt thereof.
General Formula (I)
                            喷墨墨
水至少包括一种着色材料。着色材料由至少一种选自 C.I. 直接紫 107、C.I. 
酸性红 14、C.I. 
酸性红 52、C.I. 
酸性红 87 和 C.I. 活性红 180 组成的组,以及由以下通式代表的化合物或其盐组成。
通式 (I)