Bromination of toluene and its meta- and para-substituted derivatives with NBS by irradiation using a tungsten lamp gave benzotribromides and cis- and trans-1,2-dibromo-1,2-diarylethylenes, while ortho-substituted toluenes gave benzal bromides. o-Xylene gave tetra- and pentabromides and m-xylene afforded a mixture of dibromodiarylethylenes.