Hydroxyamide‐based ligands have occupied a considerable place in asymmetric synthesis. Here we report the synthesis of seven β‐hydroxyamide‐based ligands from the reaction of 2‐hydroxynicotinic acid with chiralaminoalcohols and test their effect on the enantioselectivereduction of aromatic prochiralketones with borane in tetrahydofuran (THF). They produce the corresponding secondary alcohols with up to