Multinational corporations from Japan and Western countries have played an active role in the economic development of Southeast Asia and have, during this time, undergone several developments. The recent economic crisis and efforts by the countries of the region to promote economic integration have again forced corporations to reconsider their strategies. Based on an historical overview, this article examines current strategies and, in particular, addresses the driving forces that are underlying the corporate behaviour of companies from different home countries. It argues that while corporate nationality has, to some extent, been important in the past, it will lose significance as multinational corporations are increasingly developing organizational cultures of their own.
来自日本和西方国家的跨国公司在东南亚的经济发展中发挥了积极作用,并在此期间经历了多次发展。最近的经济危机和该地区各国促进经济一体化的努力再次迫使企业重新考虑其战略。本文在回顾历史的基础上,探讨了当前的战略,特别是来自不同母国的公司行为背后的驱动力。文章认为,虽然在某种程度上,公司国籍在过去一直很重要,但随着跨国公司越来越多地发展自己的组织文化,它将失去意义。