Site‐selective Sonogashira cross‐coupling of 1,4‐dibromo‐2‐(trifluoromethyl)benzene affords functionalized alkynyl‐substituted (trifluoromethyl)benzenes. The site‐selectivity was confirmed and the mesomorphic properties and optical textures were examined. Several dialkynyl‐substituted (trifluoromethyl)benzenes showed nematic liquid‐crystalline properties.